Keep Britain Tidy: McDonalds is to Blame for litter problem
How often do you see people in the street, after a night on the town with a kebab in hand? I’ve seen it lots, and I’ve done it far too often to consider myself healthy anymore, but Britain’s anti-litter campaigners have been getting all hot and bothered about the amount of fast food wrappers found on the country’s streets.
The Keep Britain Tidy (KBT) survey food that 25 percent of streets in England were littered with fast food packaging, up from 16 percent in 2002 – and guess who the blame was aimed at…
McDonalds, the fast food burger chain’s wrappers were found to account for the majority of litter on our streets, with kebab and chip shop wrappers in second place. The KBT wants retailers to make it easier for people to dispose of litter responsibly.
The survey took place in ten locations across England; London, Newcastle upon Tyne, Leicestershire, Liverpool, Birmingham, Sheffield, Manchester, the South West, Leeds and Southampton.
McDonalds packaging was found to make up 29 percent of all litter, the survey pointed out. Unbranded wrappers from chip shops and the like accounted for 21 percent of rubbish with Greggs the baker third with 18 percent and KFC fourth with 8 percent. Coffee shops and sandwich chain Subway accounted for 5 percent of all litter found.
KBT sent the results of the survey to each of the companies chief executives, demanding that they take the responsibility for the packaging.
Phil Barton, Keep Britain Tidy chief executive, said: “We condemn litterers for dropping this fast food litter in the first place but also believe the results have pertinent messages for the fast food industry.
“McDonald’s, the local chip shop, Greggs, KFC and Subway need to do more to discourage littering by their customers.
“We want fast food chains to play a more active role in delivering an anti-litter message at the point of sale.”
He did acknowledge that McDonalds is active in anti-litter campaigns, but says they should be doing even more.
“We want all fast food chains to reduce unnecessary packaging and make it easier for customers to do the right thing,” he said.
A McDonalds spokeswoman said that the company signed up to the governments voluntary code of practice back in 2004, and asks it customers to, “dispose of their litter responsibly and provide plenty of bins both in and around our restaurants.
“Each restaurant is expected to send out a minimum of three litter patrols each day, who clear all litter - not just McDonald’s - up to 100m away from the restaurant and we are currently trialling full time litter pickers in the Birmingham and Manchester areas.”
The problem is not just for the environment. Academic research has found that peoples perception of a company is affected by the amount of litter they see in the streets.
In my opinion the reason for the amount of litter should not be blamed on the companies trying to make a living, but the people who drop it at their feet. These people should be handed an on the spot fine of £500 if seen dropping a wrapper – that’ll teach ‘em.